Thursday, 25 June 2009

The Wonder Of Woolworths On The Web

Here’s some good news for all of you nostalgic old softies. From 7:00am tomorrow, ‘Woolworth’ will be coming to a computer screen near you!

The Woolworths brand is to begin trading as an online business, six months after the ex-High Street store giant went into administration.

Shop Direct Home Shopping Ltd, part of the Littlewoods group, reportedly paid administrators between £5million and £10million for the brand name.

Within hours of the announcement that the brand was to return online, 20,000 customers were said to have registered. They were then given the opportunity to suggest what they would like the store to sell. It is understood that the good old ‘pic ‘n’ mix’ will definitely be one item that you will be able to add to your shopping basket!

"Families wanted us to bring back Woolies as soon as possible, so that's what we've done," said Shop Direct chief executive, Mark Newton-Jones.
"From acquiring the brand to launching it has only been 20 weeks; something you could never achieve with a High Street business but can do online.
We're aiming to create a fun, family web experience which keeps on getting better and better."

God forbid that this never happens with MFI!

* This is not an endorsement because, like most people, I haven’t seen the site yet, but if you have a need to explore the wonder of Woolworths yourself, you can find it at:

1 comment:

  1. You'll see from my blog today that I've already had a go at the Pick n Mix, George! I can remember our first Woolies in Norwich. It was a tatty looking place with bare floorboards but I loved it as a kid!!!